OUR HISTORY
Pacific Accounting and Financial, Inc. was founded in 2001 by our President Jennifer Davis when she realized this simple fact: accountants were not providing what she believed could be provided to businesses so they could do better, and so she set out to create a firm that did just that. PAFI was created to use accounting and finance insight to help businesses perform better. Our firm is an interactive, exciting environment where knowledge and expertise meets fun. Our clients become friends we support them enthusiastically as their businesses grow.
HOW WE WORK
We adhere firmly to the belief that it’s our job to understand the ins and outs of accounting and finance– from the jargon to the numbers. It’s the joy of the profession! The problem is, accountants and finance professionals tend to keep that information to themselves, talking above clients’ level of understanding and only popping up when it’s tax time or there’s a problem.
That’s not how we work.
We work closely with you to help you understand what your financial results mean for the realities of your businesses and, most importantly, how it applies to the decisions you’re making every day that affect your bottom line. We are our clients’ confidants, advisors and supporters on their journey to financial success. We provide cost-effective services that help you learn as your business grows and changes. We don’t generate reports and walk away – we are here to help you interpret the information to stimulate growth and better returns on your business. Interested in creative solutions and new routes to success? You’ve come to the right place.
WHO WE WORK WITH
We work with businesses of all types and sizes, in California and beyond, and are proud to have developed somewhat of a niche with restaurants in this dynamic foodie city of ours (San Diego). Chances are, some of your favorite restaurants and bars have trusted us with their books!
OUR STYLE
We love our work and you’ll feel that when you interact with us. (Yes, some people actually love numbers and finance.) If you stop by our office to meet our team, you won’t find the suit and tie crowd. Guess what? We’re cool, normal people, just like you, and we do our best work in jeans and tee shirts and enjoy laughing in our meetings.
YOU CAN STOP SEARCHING NOW!
So that’s a bit about us. If you end up liking what you see, becoming part of our family of clients means you’ll have access to a complete range of financial and accounting services in one place. So you can go one place for your tax reports, HR and payroll, and more, calling the same trusted team that already knows your business.
For more information on the specifics of what we can do for you, please skim our General Services page, or better yet, give us a call and let’s talk!
